Fox's Biscuits launch with Family Day
Fox's launched their Six Book Challenge for 2009 at a special Family Learning Day at Batley Library. The partnership with the library began with the previous year's Six Book Challenge, and the ULRs were looking for ways to bring in people who had previously not taken part.
The hook they chose was a variation on the Challenge for which parents would read six books to their children. This felt like a great way of encouraging people to read with their kids and might also support some people's literacy difficulties. Batley Library supplied the children's books and organised the Family Learning Day for a Saturday at the end of January.
At least 60 families from Fox's attended the day at the library. There was a storyteller for the younger children, and henna tattoos and necklace making for the teenagers. For many people it was their first visit to a library for a while, and many were pleased to see the more welcoming environment and the wide selection of books for children and adults on offer.
From that day the scheme has continued to expand with some parents doing the Six Book Challenge with their children and a larger group doing it for themselves. The Family Learning Day gave the Challenge a much higher profile at Fox's and with over 70 people signed up this year it is doing really well.
